Difference between Logo Designing and Branding - Image by rawpixel.com on Freepik
Introduction
The identity of a company is based on its branding strategy and the logo which serves as a visual representation of that brand. When you are marketing and promoting a consonant image and voice then a logo identification system and a strong branding system both are essential. This article gives information about “What is Logo designing?”, “What is Branding?” The difference between Logo designing and branding is mentioned.
Logo Designing
A logo works as a brand’s visual representation and the foundation for its branding. A strong logo may give our business identification and differentiation among its consumers. If it’s done right then it attracts attention and leaves a positive first impression.
Branding
It is the act of creating a strong, favorable image of a business, its products, and services in the minds of the public by accord features like logo, design, content, and a consistent theme throughout all communications of marketing. A brand may be defined as the picture that people have in mind when taking into consideration the assured goods, services, and activities of a firm. There are 4 major types of brands that are known in the market which are as follows:
- Service Brand
- Product Brand
- Personal Brand
- Corporate Brand
What does the branding include?
The branding methods are connected to various factors that go into creating a brand for the company. There are important considerations for a thorough and effective branding strategy which are given following:
- Establishing corporate goals and considering how to reach them
- Brand identity like brand name, logo, etc.
- Promoting and advertising such as online marketing, social media, influencers, print advertising, etc.
- Partnerships and sponsorship
- Packaging
- Customer care service
- Online customer service experiences
- Pricing guidelines, privacy policies, etc.
Types of Logo
It doesn’t take much time for one to summarize his or her strengths of the company and differentiate themselves from the competitors and the visualization; one company can create a strong logo to leave a strong impact on the mind of consumers.
You have a visible communication tool with a logo design to help in representing your message to the public. Text, color, form, and drawings are all that are used to make logos. People may avail it as a self-explanatory perceptible to relate to your brand. This informs the audience and provides them with a practical reference point for your concept and brand. There are 4 types of Logos which are mentioned below:
- Word mark logo – It is a style that represents the full name of your company.
- Letter mark logo – The simplified name of the brand makes up this logo which is often called an initial logo.
- Combination mark logo – By presenting two different forms of brand identity at once then this design helps in a more direct brand introduction.
- Brand Mark – It does not necessary to involve a word in the logo so the brand mark logos only include artwork to identify the brand.
Difference between Logo Designing and Branding
There are several differences between Logo Designing and Branding which are as follows:
| Sr. No. | Logo Design | Brand |
| 1. | A logo is a mark or symbol to identify a company. | Most simply, one can say that branding is a method to differentiate your organization. |
| 2. | It just refers to the act of creating a logo. | A Brand involves building a whole brand. |
| 3. | A logo that lacks a branding plan won’t hold up to consumer requirements as a structured logo that helps people to remember the brand. | A brand must be conferred uniquely as it helps the customers in remembering a company’s goods and services. |
| 4. | It is just a small part of your brand. | Branding may be summed up as the whole of components of the company. |
Conclusion
It concluded that there is a connection between the brand and logo designing which helps a company to reach the mount. A strong branding strategy and a well-designed logo are just two components to building an organization as a logo represents a brand uniquely and memorably and that helps the customers in memorized their previous experiences with the brand.
When you are marketing and promoting a consonant image and voice then a logo identification system and a strong branding system both are essential.
A strong logo may give our business identification and differentiation among its consumers. If it’s done right then it attracts attention and leaves a positive first impression but a brand is an act of creating a strong, favorable image of a business, its products, and services in the minds of the public by accord features like logo, design, content, and a consistent theme throughout all communications of marketing.
